Build Green Kingston

WEBSITE DESIGN | UX/UI | DESIGN RESEARCH — 2025

Build Green Kingston website design.

About The Project

Build Green Kingston was a research-driven capstone project focused on promoting sustainable architecture through a more accessible and user-friendly digital experience. The project explored the barriers preventing homeowners and prospective builders from adopting sustainable building practices and aimed to create a platform that could better support education, awareness, and long-term environmental impact.

Through surveys, interviews, literature reviews, and user testing, the project identified key challenges surrounding accessibility, public awareness, financial incentives, and information clarity. These findings informed the development of a digital platform designed to simplify complex sustainability topics through educational resources, case studies, incentive information, and interactive tools.

The final solution focused heavily on usability, accessibility, and clear information hierarchy while maintaining a clean and approachable visual system. This project allowed me to combine research, UX thinking, branding, and interface design into a solution intended to support meaningful community impact and encourage more sustainable building practices throughout Kingston.

Project Details

Client

Capstone Project

Services

UX/UI Design
Research
Website Design
Information Architecture
Brand Identity
Usability Testing
Digital Design

Year

2025

Designed to Make Sustainability More Accessible

The project was shaped heavily through user research, surveys, interviews, and usability testing to better understand the barriers preventing people from adopting sustainable building practices. Many participants expressed concerns surrounding accessibility, cost, lack of awareness, and difficulty finding reliable information.

The final platform was designed to simplify these challenges through intuitive navigation, educational resources, incentive information, case studies, and interactive tools that help users better understand the long-term value of sustainable architecture. The visual direction focused on clarity, accessibility, and trust while maintaining a modern and approachable experience.

Mobile breakpoints.

Interested in building thoughtful work with good people.

Currently based in Battersea, Ontario and open to creative opportunities, collaborations, and ongoing design work.

OWEN DENESUIK

owen@owlcreativeco.ca

(343) 363-8414

South Frontenac, Ontario

© 2026 Owen Denesuik